BEAMS

BEAMS is a Japanese fashion brand and select-shop that has been offering high-quality clothing and accessories since its founding in 1976. The brand has built a reputation for its... Read More

BEAMS is a Japanese fashion brand and select-shop that has been offering high-quality clothing and accessories since its founding in 1976. The brand has built a reputation for its contemporary and unique designs, which often blend traditional Japanese styles with modern influences from around the world.

BEAMS has grown from a single store in Tokyo's Harajuku district to become one of Japan's most popular fashion brands, with approximately 150 stores throughout the country. After initially offering importing American goods to sell in their store, which was modeled to look like a UCLA dorm room, the Japanese company soon started to create their own labels to much acclaim, among them International Gallery BEAMS, BEAMS F, BEAMS PLUS, BEAMS HEART and more. 

One of the key elements of BEAMS' success has been its ability to appeal to a wide range of customers. The brand and it's large number of sub-labels offer clothing and accessories for both men and women, as well as children's wear and lifestyle goods. BEAMS' designs range from casual streetwear to more formal and sophisticated styles, making it a versatile brand that caters to various tastes and needs. 

Another vital reason for BEAMS' popularity is its collaborations with other brands and artists. The brand has worked with several high-profile designers, musicians, artists, and other creatives to produce limited-edition items and exclusive collections.

BEAMS' commitment to quality is evident in the materials it uses and the attention to detail in its designs. The brand sources high-quality fabrics and materials from around the world, including Japan, Italy, and the United States, to ensure its products are durable, comfortable, and stylish. BEAMS' designs often feature subtle details, such as intricate embroidery, unique patterns, or bold graphics, that set them apart from other brands.

Overall, BEAMS is a brand that combines traditional Japanese craftsmanship with modern design sensibilities to create unique and versatile clothing and accessories. Its commitment to quality, attention to detail, and collaborations with other brands and artists have made it a beloved fashion brand in Japan and around the world.