What started as an Instagram repost-page quickly turned into a full-blown blog and then reverted back into a repost-page. The intention behind Vanitasism however remained the same: sharing knowledge, information and culture. Tired of social media and after realizing many others run archive pages much better than us, we decided to take it a step further and actually offer the things you see on these blogs and moodboards in a tightly curated shopping experience. We search the globe and the web to bring you the finest in culture and style. From our favorite brands such as Undercover, Yohji Yamamoto, Comme des Garçons or A Bathing Ape to Nike, Maison Margiela and X-Girl. Our wide range of influences and interests are reflected in our choices and selections, whether it be streetwear from Tokyo or high fashion from Paris.
Our own in-house brand "assadi" is the eponymous line of founder Emad Assadi. Instead of always looking on from the sidelines, we want to represent Hamburg, Germany and join in on the global conversation of creative culture and style. To prove that our city has lots of talent and ideas, we will support and showcase local brands and endeavors by our friends and family.